Digital marketing plays a crucial part in scaling up any business today. A new business or even an established one often ponders over a pressing question: should I get a digital marketing agency? While agencies have their own set of pros in terms of skill and planning, they can have cons associated with them too.
As part of this guide, using the PAS (Problem, Agitate, Solution) framework, I will enumerate some of the key pros and cons one must assess before deciding to work with an agency partner like Glow byte.
Problem
Running in-house marketing operations can be incredibly stressful. Every business struggles with its share of executing a productive marketing strategy, from creating content, managing social media pages, and orchestrating SEO and PPC campaigns. With little to no funds, resources, and expertise, businesses often find themselves stuck and unable to achieve growth.
Agitate
How your business grows can be hindered by poorly organized campaigns, inconsistent content strategies, or inefficient budget utilization. Marketing mismanagement remains one of the prominent causes of business failure. This is why a digital marketing agency might appeal. But is this always the case?
Solution: The Benefits or Drawbacks of Hiring Digital Marketing Services
Let’s look into the reasons why you can or cannot work with a marketing agency.
Advantages of Hiring a Digital Marketing Agency
Expertise and Experience
Purchasing new software does not guarantee that a company’s goals will be achieved. Marketing agencies have employees who focus solely on optimized content strategy and execution, Search Engine Optimization, Pay-Per-Click advertisements and social media. Turning your strategy requires dedicated time which some companies cannot spare.
Example: A HubSpot report claimed that businesses that used meticulously crafted expert marketing campaigns experienced 45% ROI as opposed to in-house marketed businesses devoid of specialist oversight.
Cost Efficiency
Paying new in-house marketers for their long-term contributions, software subscriptions, and training can add expenses. With the integration of new technologies into marketing, the spending is bound to decrease. Marketing agencies are now more adaptable in everything from contracts to pricing structures.
Data Insight: Outsourcing of certain business processes has been projected to lower a company’s expenditure on marketing, with a reported 30% savings, according to a Statista report.
Access to Advanced Tools
Agencies utilize new-age tools for research, campaign management, and performance tracking such as SEMrush, Ahrefs, and HubSpot. Individual marketers and companies may not have to maintain them, as these tools which have pricey subscriptions are maintained by the agency.
Time-Saving
With experts managing your marketing campaigns, you have more time to concentrate on other business functions like sales, customer service, and product development. Agencies handle everything from content calendars to ad campaigns and reporting which would otherwise take you hours.
Scalability and Flexibility
Digital marketing agencies can quickly adapt and scale to meet the demands of a growing business whether they need to shift to a new market, regions, or when a new product is released.
Proven Strategies and Data-Driven Insights
Due to the fact that agencies have experience working cross industries, most agencies understand better what strategies yield better results. They base their decisions on analytics and data when making decisions related to campaign adjustments.
Example: Data-Driven Customer Acquisition Statistics state that businesses that use data driven strategy are 23 times more likely to gain customers compared to those without.
Creative Content Development
Agencies provide content creation services such as writing articles, blogs, scripts for videos, and even social media posts which aims to capture the target audience’s attention and follows SEO best practices. Content strategies are focused on improving engagement metrics and participation.
Disadvantages of Hiring a Digital Marketing Agency
Cost for Smaller Businesses
To save costs over long periods, agencies are inclined to offer discounts, but smaller businesses with limited resources might find the great initial costs difficult to cope with. As always, quality comes at a price.
Less Control Over Campaigns
Some companies might feel a sense of losing control over their marketing and branding strategy because it is being operated remotely by third parties. That can be especially problematic if the agency is not on the same page as the business.
Risk of Choosing the Wrong Agency
It is quite common that people don’t receive the expected results from digital marketing agencies. This can be due to a variety of reasons, but most often it’s simply an unskilled or unsuitable agency which leads to wasting funds and damaging the brand.
Tip: Do not forget to check chosen agency’s case studies, testimonials and reviews from clients, as well as the agency’s portfolio.
Time to Build Effective Communication
Aside from the aforementioned issues, there is the time to talk to a broad array of potential customers and company stakeholders to gather information on the client’s brand, goals, and target demographics. Without optimal communication, campaigns are likely to miss their intended targets.
Possibilities of General Approaches
Some agencies follow a ‘one size fits all’ method when designing campaigns for your business. This can negatively affect the results that come from marketing your business.
Important Things To Note Prior To Engaging A Digital Marketing Agency
When selecting the right agency, consider the following:
- Your Budget: Decide on the amount you are willing to spend on marketing services.
- Your Goals: Set your marketing goals whether they are short-term or long-term.
- Agency’s Expertise: Work with an agency that has adequate knowledge in your niche.
- Track Record: Go through the case studies and stories of successes.
- Communication Style: Confirm that the agency will provide frequent and honest reports.
Is Hiring A Digital Marketing Agency The Right Fit For You?
If you are having issues generating leads, developing content, or juggling several marketing channels, then bringing on board a digital marketing agency such as Glowbyte will completely transform your business. You are bound to experience enhanced growth while enjoying better ROI (return on investment) with expert strategies and insights.
Want to take your digital marketing to the next level?
Get in touch with Glowbyte today! They are your partner for effective digital marketing strategies that work and give you measurable results.
Conclusion
As with everything else, hiring a digital marketing agency has its own advantages and disadvantages. Evaluating the pros and cons allows businesses to make informed decisions that are aligned with the organization’s objectives. For those in need of a digital marketing agency that actually delivers on its promises, best to Contact Glow byte, and watch your business grow with the best.
